The purpose of presented research was to identify the new trends in entrepreneurship which occurs in start-ups (STPS) such as endogenous development based at the sustainable development (SD). It is shown as the conscious-ness of actual economy trends as well as the enterprise’s needs, especially at the very early stage of development based at the SD concept. There is presented the SD understood as the consumption of resources which allows them to be preserved for future generations. The scientific problem is to examine if there is the real impact of the SD concept at the STPS practice. This research goal is to build a future, strong STPS based at the durable, scientifically proved, economic concept. The proposed methodology, to achieve its aim, consists of three stages: desk research, deepened interview and primary data analysis. Such a methodology approach lets to observe the change in the new enterprises grow up, espe-cially at the STPS group. The findings shows that the SD concept is more and more often the base of their development strategy and that STPS, which based their development at SD, are characterized by the higher survival rate. The results of presented research allow to develop the economy knowledge about both: the STPS development and SD practical implication into entrepreneurship. Especially the originality of the research is pointing the connection between STPS survival rate and their successful development and its strategy based at the SD concept. As it may be limited by the specificity of the pandemic, when it took place, it may have practical implication into STPS development concepts and strategies.

DOI: https://doi.org/10.3846/bm.2022.714