Font Size: 

The purpose of the study is to research the peculiarities of the marketing concept development and form the concept of marketing efforts consolidation on the global car market. There are achieved the following principal objectives: 1) to research the evolution of marketing concepts; 2) to define the elements of the concept of marketing efforts consolidation; 3) to form the peculiarities and build the model of the concept of marketing efforts consolidation on the global car market. The results of the research are the created concept of marketing efforts consolidation on the global car market that is intended to accelerate sales and profits of car manufacturers as well as to be used by companies from different commodities markets. The method of systematic, critical and comparative analysis as well as synthesis and modeling method is employed.

DOI: https://doi.org/10.3846/bm.2020.542

marketing efforts, consolidation, global car market, marketing policy, impact factors