The United Nations has issued an urgent call to action to promote collaboration with programs that support sustainable development. This is one of the methods to drive economic growth, and the United Nations’ call to action supports such cooperation. However, no established method exists for measuring individual sustainable initiatives’ impact on the overall economic growth rate. This study aims to evaluate and investigate sustainable decisions’ impact on the company’s economic performance in General. In the context of this research, the phrase “sustainable decisions” refers to any choices made by Entrepreneurs that contribute to the overall development of an organisation on several fronts, including the social, environmental, and economic fronts. The results of this study can be exploited as a method for capturing society’s attention to raise social awareness of the need to invest in sustainable options. Furthermore, they will assist in the design and execution of future research efforts and the development of environmentally friendly technologies with regard to economic development.

DOI: https://doi.org/10.3846/bm.2023.1061