The purpose of this study was to identify the most relevant characteristic elements of Total Quality Management (TQM) for creative enterprises. The scope of this study included review of 17 scientific articles to identify most frequently adopted TQM characteristic elements in context of creative enterprises. The study used qualitative research approach through which 11 TQM elements where identified and analyzed. The results were used to evaluate and identify the most crucial TQM elements for creative enterprises. The identified elements could improve the potential of the creative workforce. The study provides valuable insights for creative enterprises in implementing effective TQM practices.

DOI: https://doi.org/10.3846/bm.2023.1028