The interaction of producers and consumers is determined by various factors, but is primarily due to changes in the development of the economy and society. In terms of the car industry, it is of strategic importance to the global economy, playing a key role in terms of growth, exports, innovation and employment. The sector records the most pri-vate investment in research and innovation and is a key factor for technological innovation and is also an important growth multiplier, due to strong trade links with several industrial sectors. This is the main scope of this article to show that everything is connected.

DOI: https://doi.org/10.3846/bm.2022.826