International Scientific Conference „Business and Management“, 12th International Scientific Conference „Business and Management 2022“

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CHALLENGES TO THE PLANNING FUNCTION IN SMEs IN THE CONDITIONS OF DIGITAL TRANSFORMATION
Margarita Bogdanova, Evelina Parashkevova, Nadezhda Veselinova, Elitsa Lazarova, Mariela Stoyanova

Last modified: 2022-06-02

Abstract


The study aims to outline the framework and the main challenges for planning in SMEs in the context of digitalisation. The object of research is SMEs in Bulgaria, subject – the planning function and its digitization. Through a comparative, critical analysis, the picture in SMEs and the challenges of digital transformation are outlined. An em-pirical study of the state of planned activities in SMEs and the readiness for digital transformation are conducted, the data are processed by statistical analysis methods. Through deduction, induction and traduction, criteria for self-as-sessment of the digitalisation of the planned activity in SMEs are derived. The emphasis is on interventions to improve the digital competence of enterprises.

DOI: https://doi.org/10.3846/bm.2022.815


Keywords


digital transformation, SMEs, planning, competences.

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