International Scientific Conference „Business and Management“, 12th International Scientific Conference „Business and Management 2022“

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THEORETICAL ASSUMPTIONS OF METHODOLOGY FOR INVESTIGATION OF RISK MANAGEMENT IN INNOVATION ACTIVITY ACCORDING TO THE INNOVATION MANAGEMENT APPROACH
Milena Kirova, Ivelina Plamenova Lyubenova

Last modified: 2022-05-24

Abstract


The main purpose of this article is to demonstrate theoretical assumptions of methodology for studying the risk management in the innovation activity of enterprises according to the approaches for innovation management they use. First, we identify the risks in innovation activity and the methods for their assessment in the current litera-ture. Second, we identify approaches for innovation management and seek a link between them and possible risks. The literature review shows a literature gap on specific risks associated with a particular approach to innovation manage-ment. In order to overcome these limitations, the authors propose a structure and content of questionnaire for empiri-cal expert survey.

DOI: https://doi.org/10.3846/bm.2022.801


Keywords


innovation risks, risk management, innovation management approaches, risk assessment methodology

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