The present linear (take-make-waste) model of economy representing as well with textile and clothing indus-try has slight chances of effectively adopting sustainable development principles. In recent decades, clothing produc-tion has significantly changed and has grown into a Fast fashion trend characterized by mass production of clothes, low prices, and their short life cycle. Supporting the sustainability, circularity, and resource efficiency of all materials, processes and general business operations is essential in this sector. The paper deals with the issue of the negative envi-ronmental, social, and economic impacts of the clothing industry on society. To better understand the situation on the market, paper analyses and evaluates consumer behavior in the clothing industry through the results of a questionnaire survey. Draws attention to the negatives of the linear economy model and proposes solutions to mitigate the detrimen-tal effect of the clothing industry on the environment and society through education, stricter legislation, simplification of the certification process, support and promotion of organic production, and by highlighting the necessity to move from linear economy to the circular economy. Mitigating the negative impact of the clothing industry is essential to achieving sustainable living conditions.

DOI: https://doi.org/10.3846/bm.2022.764