The research aims to: (a) identify the types of non-state social protection services the Ghana COVID-19 Pri-vate Sector Fund provides; and (b) assess the extent to which the Fund is a catalyst for creating impactful shared value. Methodology: Content analysis and semi-structured interviews were performed. Conclusions: To a reasonable degree, the Fund meets the principles of impactful initiatives for creating shared value in society. The study recommends that the shared value concept should be delineated and added as the sixth principle for impactful initiatives.

DOI: https://doi.org/10.3846/bm.2022.757