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Models of implementing innovative technologies into industry
Last modified: 2020-06-15
Abstract
The paper is aimed at identifying the state-of-the-art in the field of traditional and innovative management of a new product (the result of R&D works). Against this background, key elements of the management process of new product development (NPD) at R&D organisations, are identified. The main components of the management process comprise the developed implementation models and dedicated marketing tools, with taking into account the specific character of an R&D organisation, whose activities should be focused on the commercialisation of obtained research results.
DOI: https://doi.org/10.3846/bm.2020.520
Keywords
new product development (NPD), R&D organisation, dissemination, commercialisation, marketing tools
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