Responsible Research and Innovation (RRI) is a cross-cutting theme for the European Union Horizon 2020 programme. On one hand it may be seen as a burden for the R&D community but on the other, as a source of innovation and creativity aligned with the values of the society. The paper attempts to explore the possibilities of making Responsible Research and Innovation a framework that strengthens and deepens the relationship of a business with the clients and the rest of its environment. Special attention is paid to the relationship between RRI, Future-Oriented Technology Analysis and Technology Management. RRI principles are studies from the perspective of an enterprise.

DOI: https://doi.org/10.3846/bm.2016.71