Last modified: 2017-02-01
Abstract
The aim of this article is to indicate internal factors which affect the enhancement of tourist enterprises innovativeness. The Author attempts to identify the main factors nased on the literature, subsequently verifying the theoretical assumptions in the empirical studies. There are present results of two conducted surveys: the survey performed on a group of 215 different tourist enterprises, and amoug them 98 travel agencies, and the survey performed on a group of 42 innovative touroperators. In order to achieve the objective, the questionnaire and rakk methods were used. The study showed the following - the owner play a major role but the importance of individual factors in innovative enterprises is much higher than in the average tourist enterprises.